Building a great website is only half the battle. To truly understand your audience and prove your reach to potential sponsors, you need hard data.
The Lapsite Analytics Dashboard provides real-time, privacy-friendly insights into exactly how your sites are performing without needing to set up complex third-party tools like Google Analytics.
To access your analytics, click the `Analytics` button on any of your active site cards on the main dashboard.
Note: Analytics access requires a Pro or Max plan.
1. Time Range & Header Controls
At the top of the analytics dashboard, you have several controls to manipulate the data you are seeing.
- Refresh: Ensure you are looking at the absolute latest data by clicking the `Refresh` button in the top navigation bar.
- Site Actions: Quickly jump to `View Live` or `Edit Site` right from the top navigation.
- Time Range Selector: Filter your data by `7 Days`, `30 Days`, `90 Days`, or `All Time`.
- Plan Limits: Pro plan users have access to the 7-day rolling window. Accessing the 30-day, 90-day, and All-Time historical data requires the Max plan. If a time range is locked, it will display a small padlock icon, and clicking it will prompt an upgrade.
2. The Overview Metrics
Below the time controls, you'll see four primary metric cards that give you the pulse of your site at a glance.
- Views: The total number of times your page has been loaded within the selected time range.
- Clicks: The total amount of interactions your site received. This includes clicks on specific sponsor links, social media buttons, or any other interactive elements you've added.
- Visitors: The number of *unique* individuals who have visited your site. If one person visits your site five times, that counts as 5 Views, but only 1 Visitor.
- Click Rate (CTR): Your Click-Through Rate. This is the percentage of your total views that resulted in a click. The dashboard automatically color-codes this metric:
- Green (Excellent): 20%+
- Amber (Good): 10% - 19.9%
- Gray (Low): < 10%
3. Trends & Performance
The Trends chart provides a beautiful visual representation of your traffic over time. It allows you to spot spikes in traffic (perhaps correlating with a successful race weekend or a viral social media post).
As you change your Time Range selector at the top of the page, this chart will instantly update to reflect the new window.
4. Deep Insights
The bottom of the dashboard splits into two detailed sections to help you truly understand *what* people are doing on your site, and *who* those people are.
Top Links: This panel ranks your most clicked elements. If you have a 'Links' site setup, this will show you exactly which buttons are converting the best.
It features a progress bar behind each link to visually demonstrate its popularity relative to your top-performing link. This is incredible data to show to a sponsor to prove how much direct traffic you send to their website!
Visitor Insights: This panel is broken into four tabs providing geographical and technical data about your fans: Countries: See where your global fanbase is located. Cities: Drill down into specific municipalities. Devices: Understand if your users are predominantly on Mobile or Desktop. Sources: See *where* your traffic is coming from (e.g., Instagram, TikTok, direct link).